Cien: Surf Brand - ANTACID

AntAcid

Definition:

• an agent that counteracts or neutralizes acidity (especially in the stomach)

• An antacid is any substance, generally a base or basic salt, which counteracts stomach acidity. In other words, antacids are stomach acid neutralizer

Subculture: Surfing

Gender: Male

Directed market: Gen Y

Season: Summer

Colour Palette: Colours created by a wave.
- colours will be selected out of this photo-

Symbols:

• wave
• ant

Social Views: Antacid is a neutralizer

Define Neautralize

• neutralize - make politically neutral and thus inoffensive; "The treaty neutralized the small republic"
• neutralize - make ineffective by counterbalancing the effect of; "Her optimism neutralizes his gloom"; "This action will negate the effect of my efforts"
• neutralize - counteract: oppose and mitigate the effects of by contrary actions; "This will counteract the foolish actions of my colleagues"

This could be portrayed and used throughout that brand politically or socially, with quotes, meaningful imgaes and icons agianst people that create problems throughout the world such as war, and terrorism.

It also brings to mind;

"don't worry be happy" & "The glass is half full" & "Make Love not war"




Inspiring themes:

• Beach
• positive
• happiness
• wellbeing