Tuesday, May 18, 2010



Teen Snowboard Brand

for girls aged between 8 - 14 years


Fall/ Autumn


tweeny girl colours
brights, pinks, purples, pastels

Cute though rocking with, Spray is for girls wanting to look cool while doing what they love

Free flowing & floral prints

Wednesday, May 12, 2010

Candy- Spray


Skateboarding brand

Boys 10-14years


Lime greens, Red, Black, Hot pink,white

Wheels, & Wings

Casual streetwear

Monday, May 3, 2010


A fall line (or fall zone) is a geomorphologic unconformity between an upland region of continental bedrock and an alluvial coastal plain.

free surfers


gen y


based around beach colours

symbol F

chilled out

relaxing clothing wear

casual t-shirts

all about having fun

enjoy life


I have chosen the word spray and making it into a skate brand,ill be targeting teenagers,who skate old school styles.

Gender:MALE 15-19

Directed At: Generation Y


Style: rough and ruged street dirty styles

Logo: Either A spray Can with drips,or a Spray can Cap,or a paint drip.

Insperation: The 70's,Punk,Old School,Roughness,Dogtown.

Colours:nothing to bright and colourfull,simple shades,black and whites.


Saturday, May 1, 2010

ANTACID Extreme sports snowboaring brand

Antacid Is an extreme sports snow boarding brand. We are a bunch of adrenalin junkies who love to get out into nature and have loads of fun. We have a great respect and love for the world we live and play in and seek to push ourselves to new limits in our sport without damaging or causing destruction in any way to the environment as we go.

As the sport of snow boarding has grown in popularity in recent years we have been saddened to see that boarding is often stereotyped as a rebellious and thoughtless subculture. We have noticed a growing disrespect by young people towards the environment, other skiers and boarders and increase in ‘slope rage’ (intimidation and bullying on the slopes). We have also noted that this modeling by older snowboarders is having a negative effect on young upcoming snow boarders.

With all this in mind the team at ANTACID have decided to release a new range of snow boarding gear targeted at 8-13 year old boys and girls. The banding of this new rang will be fun and light hearted but also have an educational component attached to it. The values of fun, love and respect for the environment and each other will be the focus of this educational component.

Target Market
8-13 year old Boys and girls.

Focus on winter clothing but also clothing such as t-shirts and shorts that can be worn in all seasons

Sub culture
Young Snowboarders

Environmental issues
Global warming, littering, saving heritage areas

Snow/ Snow flakes

Colour Pallet
Colour rang varies depending on clothing item

Political or social awareness issues to address:
Antacid means 'a substance that exerts some cause or effect'. The idea behind this is working together we can cause and effect change in our world and make a difference. Also ants are small but together they do big things. Together we can make a difference in the world around us.
Fair trade and enviro friendly fibres etc

Style Influences/Inspiring themes:
Pictoplasma/ Manga animation

Interactive Web site with games characters and info about the environment etc

Friday, April 30, 2010

Huey - Surfwear with soul

Huey is a new and unique brand of socially and environmentally conscious surfwear developed specifically for Generation Y and Generation X males who see surfing as a spiritual activity and a soulful way of life, rather than as a competitive sport. This market captures the cheekiness of the Aussie larrikin, while holding deep respect for the planet, for Australia’s indigenous culture, and for each other. The brand uses sustainable and Australian-grown certified organic materials for their products such as hemp for clothing, and bamboo for boards. A percentage of Huey profits go to supporting an Indigenous employment program which provides opportunities for disadvantaged young Aboriginal and Torres Strait Islanders. These uniquely Australian features will enhance the potential for exportation into other countries.

The brand will use light-hearted, but thought-provoking imagery as part of its visual identity to create a visual representation of Huey, God of the Surf. The character of Huey will be created using a fusion of Aboriginal and Pacific Islander markings and the Western idea of the ‘bearded man in the sky’. Having a god-like character attached to the brand will allow for the use of slogans such as “Huey, save our souls”, “Huey, hear our prayer” in various marketing activities, and will also provide another form of brand recognition in addition to the Huey logo.

Huey’s visual identity is inspired by Indigenous Australian art and culture, incorporating their use of colour (earthy pallets and vibrant nature-inspired highlights), facial markings and headdress. Other stylistic influences include street art, stencil art, tribalism, weather symbols and contemporary illustration.

Thursday, April 29, 2010

POST2 : STACY resources

A couple of years ago we ran a surf skate snow design course at Kingy. During that time I collected many bookmarks . I have put a copy of the brief in my public drive with all the bookmarks at the end of brief. There were far too many to print out on the brief that I handed out in class.