ROXY: Profile on My Brand HUEY

THE NAME

I have chosen to use the word HUEY for my assignment. I like the idea behind the meaning of word and felt I had potential to do well using this concept behind my designs.

TARGET MARKET

I am aiming my target market for my designs to be for males aged 15 - 30, tweens to Generation X.

SEASON

The seasons I have chosen to do my designs for are Summer Winter.

CULTURAL INFLUENCES

Some cultural influences I may use for my designs include:

• Music
• Dance
• Pop culture
• Desert culture

COLOUR PALETTE

I want to use:

• Blues
• Purples
• Red
• Black
• White
• Gray
• Oranges
• Greens
• Yellows
• Gold
• Silver